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If I told you that a company was running a business doing 90% fraud and billing more than $10k/mo, what would you think? In many ways, it's unintentionally a trick question. Those in the performance marketing space would answer, yes, they could...

Mixing way too many metaphors, we're starting to see the light at the end of the tunnel for the group buying space. When we look back to 2009, we had very few entrants. Then, the number of entrants simply exploded. It's not surprising, though, as once...

Every industry has its secrets, its tricks of the trade, those skills, places, or people of which some people have knowledge and others don't. These trade secrets have played a particularly large role in the success of many in the performance marketing...

According to IgnitionOne's "Global Online Advertising Report: Q3 2011", global online advertising spend grew 10 percent year-over-year in the third quarter. Meanwhile, separate data from Marin Software shows that advertisers increased click-through rates (CTR) while reducing their cost per click (CPC)...

According to the latest numbers from Experian Hitwise, Google gained market share at the expense of the other major search engines in September.

The Interactive Advertising Bureau (IAB) examined the effectiveness of Hulu Ad Swap, which enables users to instantly swap out of a video ad they're watching for one that's more relevant. The findings were very favorable.

A recent poll conducted by Ipsos Public Affairs on behalf of Offers.com reveals that nearly half of U.S. adults plan to cut back on their holiday-shopping spending this year compared to last year. The poll also found that many adults aren't taking advantage of online coupons to help with their...

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page