The dirty little secret about the wonderful world of social media data is that at least some of the data you’re collecting, storing and reporting is inaccurate. This is fine, so long as you know where the flaws are, according to Nan Dawkins at Marketing Land. “Understanding where data falls short will help you field questions and challenges and maybe even fix at least some of the inaccuracies before others notice them,” she says.
Dawkins points to five examples of potentially inaccurate data you might be using in your social media reports:
–
Network
