In a slightly perverse analogy, we could argue that for-profit-education is the pornography of the lead generation world. We're not saying that it is profane; what we're really saying is that of any vertical, those successful in for-profit-education tend to be some of the most advanced marketers. And, like...
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According to the latest figures from comScore, Google Sites remains the top U.S. online video content property, while Facebook gained significant ground to finish at No. 2 in October. Hulu remained the top online video ad property.
According to Jumptap's latest figures, Google's Android mobile operating system (OS) continues to hold a healthy lead in the smartphone market, while Apple's iOS continues to lead when it comes to click-through rates (CTR).
In a recent conversation with an investor in the EDU industry, I asked him what do you think of Career Education Corp's stock price taking a 40% nosedive? His response was standard - something had to change and the industry is still...
The online holiday shopping season is off to a blazing start, according to data from Performics. Thanksgiving Day and Black Friday saw paid search spend and clicks increase significantly year-over-year.
Ad spend rose significantly in the fourth quarter, according to IgnitionOne. This signals strong holiday sales for retailers. According to IgnitionOne's mid-Q4 2011 "U.S. Holiday Shopping Report," in the first half of the fourth...
In discussing the value, or often lack thereof, with lead generation businesses, it's hard for us not to think about the biggest lead gen business of all, Groupon. Not that they would use that term, but there is a reason that most of the fast followers and better self-funded iterations came from the lead generation...
Talking to a company the other day, something interesting was said. They said, we have given up the word lead generation. "We don't use it internally and we don't use it when talking to clients." When asked how they make their money, they said to us, "lead generation." Let's repeat that. You aren't a lead...
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