By Jennifer Wong, marketing at HasOffers

The most important step for building a marketing machine is to establish goals and baseline metrics. Goals created from thin air are probably not very realistic and won’t set you up for success. Goals developed from baseline metrics will help you set a more realistic expectation of your marketing plan for your sales team and executive board.

On Monday, Yelp announced a new “Revenue Estimate” tool to help local-business owners understand how their business from Yelp compares to national averages from a Boston Consulting Group (BCG) study. The free tool multiplies customer leads sent to the business via Yelp each month by the business’s average revenue per customer lead. It also includes […]

Facebook has been keeping marketers on their toes lately, thanks to its graph search tool and revamped news feed. As marketers await the full rollout of each product, there’s plenty of preparation to do. Courtney Seiter at Marketing Land shares 20 things thy can do to get ready, including: –

LeadsCon, a lead-generation conference, wrapped up its West Coast show in Las Vegas last week. On the first day of the event, March 18, the Buyers Summit was held. This summit offered 11 presentations and talks for those in the business of buying and closing leads. The panel discussion of the day was titled, “What’s […]

Salesforce, the major enterprise cloud computing company that provides CRM and social solutions, has put together an infographic that includes seven tips for successfully marketing via social media platforms. Here’s a rundown of the tips: –

“Usability” and “conversions” are terms that are used loosely or closely with each other, but do people know what they actually mean? “In truth, they are two separate web design practices, with different goals,” writes Kimberly Krause Berg for Search Engine People. When they’re brought together, there’s big potential for success. The basic definitions are […]

When Facebook’s graph search tool was first unveiled, it looked like the social network was going in the way of Google and not passing keywords in the referrer. In other words, if you were to check Google Analytics, you’d see “not provided” instead of the keywords users searched for to get to your site. Well, […]

Prestige Marketing, a marketing solutions and campaign management provider, has put together an infographic with some helpful pointers on how brands can utilize Pinterest to meet business goals. Here are some of the interesting findings included in the infographic: –

There’s a new version of Firefox coming out this summer that will have a feature that might be a headache for affiliate marketers. Version 22 of the browser is expected to automatically block third-party cookies by default. This means users of that version of Firefox won’t see targeted advertising unless they make the effort to […]

LeadsCon, a conference for all parties involved in the multifaceted world of lead generation, just finished its West Coast show in Las Vegas, which took place March 18-20. The first day of the event was dedicated to the Buyers Summit, offering a full plate of information exclusively for those in the business of buying and […]