Pardot, a B2B marketing automation software provider, has put together an infographic offering some pointers for busy marketers who are tasked with social media campaigns. As if marketers didn’t have enough to worry about, social media has entered the picture to gobble more and more of their time each day. However, all that’s needed to […]

According to Nielsen’s “The Mobile Consumer” report, 57 percent of smartphone owners in the U.S. get mobile ads at least once a day on their phones, while 24 percent get them weekly, 10 percent get them monthly and 8 percent get them less than once per month. South Korea (78 percent), Turkey (74 percent), China […]

E-commerce sites can run a series of great A/B or multivariate tests for conversion rate optimization (CRO) and expect a 20-something lift in sales, at best. Lead-generation marketers are fortunate because they can expect a much bigger impact on their results, according to Justin Rondeau, editor of WhichTestWon, writing for Econsultancy. “In fact, the average […]

According to a recent report from Experian CheetahMail, the best time to send emails is between 8 p.m. and midnight. During this portion of the day, email marketing campaigns in North America get the highest unique open rate, unique click rate, transaction rate, revenue per email and average order value. Experian CheetahMail also found that […]

Good Web design is about improving the user experience so they can do what you’d like them to do. For businesses, the desired end goal of Web design is to generate more leads and sales. Search Engine People offers five simple tips for improving a site’s design to boost conversions: 1)

Twitter’s video darling, Vine, now allows its users to embed those six-second videos on websites, thanks to an update to its app. Embedded posts can be created from a post’s page on vine.co or via the mobile app. Embedded videos can be 600px, 480px or 320px wide. They can also be “Simple,” which only displays […]

Intersection Consulting, a digital strategy and social media marketing firm, has created an infographic that gives marketers an example of what a 40-hour workweek might look like for a company’s social media management. It aims to help answer the question, “How much, exactly, should a company be investing in social media?” Here’s how some of […]

How do you fairly compensate affiliates for their role in the various touch points customers encounter during their purchase path? This is the lingering question that remains for the performance marketing industry today. It’s also a question that’s becoming more relevant as companies become omni-channel, according to Rick Gardiner, CEO of iAffiliate Management, writing for […]

LumaNEAR is a startup based in Minneapolis that is defiantly holding up a torch in a dark land: daily deals. The brainchild of Scott Sailer, formerly employed by Target and McKinsey, is starting lumaNEAR to bring local daily deals to consumers in the Twin Cities. Consumers don’t pre-buy vouchers

If you’re a marketer or webmaster who’s looking for a way to boost conversion rates for your lead-generation efforts, look no further than this inspirational case study, which comes courtesy of Visual Website Optimizer. Open Mile, a truckload freight broker, stands in between people with shipping needs and companies that want to give quotes to […]