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Shameless LeadsCon Plug…Because We Love You

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The Week in Review

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Holiday Tablet Traffic Surged in 2011; iOS Gets Higher CTRs Than Android

Tablet traffic surged 229 percent over an average projection based on historical network traffic for Dec. 26, 2011, according to Jumptap. Jan. 2 saw a 263 percent boost in traffic, probably thanks to uploads of holiday photos and users getting familiar with their new devices.

Mobile Advertising in Q4 2011 Was up 39%

According to the most recent STRATA Survey, the media buying industry is optimistic. Among the findings in the survey are that eight out of 10 ad agencies will focus on digital more than they did a year ago.