You might think you’ve done all you can to spiff up your Facebook page and implement every best practice out there, but we all know that true satisfaction is rooted in how you compare with those around you. So how can you effectively and efficiently compare your Facebook page with your competition’s pages? Ian Cleary, […]

According to the latest figures from comScore qSearch, Google Sites claimed 66.5 percent of the U.S. search market in April, down 0.6 percentage points from its 67.1 percent share in March. Microsoft Sites followed with 17.3 percent of the market, up 0.4 percentage points. Meanwhile, Yahoo Sites finished April with 12.0 percent of the search […]

In what shouldn’t come as much of a surprise, Google has taken “action” against a link network comprising thousands of link sellers that bought and sold links that pass PageRank, according to Matt Cutts, head of the search engine’s Web spam team. This is a clear warning sign for companies that are buying links to […]

PostRocket, a company that optimizes Facebook page posts, has created a sweet infographic offering 18 tips for creating effective Facebook page posts. Among the tips are: –

According to a study from Econsultancy and Adobe, 94 percent of businesses say it’s “quite” or “very” important to link content management with the ability to measure its on-site performance. Digital asset management and personalization are also key areas that businesses say need to be integrated with their content management system (CMS). However, only 14 […]

Content marketing is all the rage these days, but it’s not the only or best way to build links. “In fact, placing too much emphasis on content can actually distract from what we should be doing most: approaching the unique needs of each client and niche,” writes Pratik Dholakiya, director of SEO and vice president […]

By Paul Taylor, founder and CEO of Webmarketing123

Content marketing and social media go together like peas in a pod, lovebirds sitting in a tree, “Brangelina.”

You get the picture: the two work well alone, but together? Yowza!

According to a study from Nanigans, Facebook Exchange (FBX) retargeting ads that show up in the news feed yield a 197.3 percent boost in ROI compared with ads that appear in the right sidebar of the site. This isn’t too surprising, given how much more users probably look at the news feed as opposed to […]

Klout, the divisive measurer of social influence, unveiled Klout Experts last week. The new product is essentially a Q&A feature that will offer a way for users to improve their Klout scores while asserting themselves as topic experts. CEO Joe Fernandez says Experts exists to help users find answers to questions whose answers live outside […]

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

This is the sixth article in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable and scalable revenue performance from marketing.

Innovation is broadly defined as new ideas or new ways to compete and prosper. Innovation might occur in a product, technology, service, process or in a combination of factors. There are two things we need to know about innovation (thank you, John Cotter). The first is innovation is a subset of change, which means, inherent in any innovation is the notion of change, of people having to do something differently. Second, innovation should be a good and prosperous innovation. This means innovation should be a money-making proposition in corporate America. The business world is strewn with examples of innovation that did not make money for a company. In light of this definition for innovation, let’s review the role the CMO and revenue marketing.