Back in mid-February, Twitter’s @TwitterAds account was “caught” posting a lead-generation card. Well, today Twitter makes things official with the announcement of the “Lead Generation Card.” This new addition to Twitter’s stable of Cards is meant to help brands drive highly qualified leads, according to the company’s blog post. “The Lead Generation Card makes it […]

Marketers and brands that are either targeting teens or interested in how the future adult consumer will behave on social media sites should be intrigued by the findings of a recent Pew Internet Project survey of 802 teens. The goal of the survey was to look at how teens manage their privacy on social media […]

Demand Metric, a marketing advisory firm based in Vancouver, has assembled a doozy of an infographic covering just about all aspects of content marketing. From statistics to an overview of the process, the infographic walks marketers through what they need to know to be a content marketing mastermind. Here are some stats from the infographic […]

By Jonathan L. Pompan, Esq., Venable LLP

The Federal Trade Commission (“FTC”) has announced proposed amendments to the Telemarketing Sales Rule (“TSR”) that would prohibit the use of certain payment methods, expand the scope of the advance fee ban on “recovery services,” and make several clarifications to the language of existing TSR requirements. Comments are due by July 29, 2013.

Google’s recent I/O conference put a bow on what we’ve known for a while now: The search giant is leaving behind the text-input box in favor of users’ voices and contextual information. In other words, if the search giant has anything to say about it (and with two-thirds of the U.S. search market, they clearly […]

The Web, and social media sites in particular, is becoming more visually charged, which makes Pinterest a valuable channels for brands. But as content has to be optimized, images need optimization, too. In a guest post for Search Engine People, Ann Smarty offers six steps for optimizing Pinterest images: 1)

Canceled employee bonuses, a buildup of emergency cash reserves, a net loss of $650 million in 2012, laying off 400 employees

Many marketers adore social media because it’s viewed as a mostly free channel for driving engagement and sales. But a recent study from Kenshoo Social, conducted by Forrester, has findings that make a strong case to see social media more as a paid channel. Social tactics: free vs. paid According to the study, which is […]

By Paul Taylor, founder and CEO of Webmarketing123

For most advertisers, the phrase “Managing your PPC Budget for Best Results” will elicit a thought response of setting a daily campaign budget in Google AdWords or maybe a monthly campaign budget in Bing Ads that falls within their budgeting constraints. This is the beginning and end of managing their monthly budget.

Pinterest saw its PC-based audience grow by 1,047 percent in 2012, according to Nielsen. Meanwhile, according to comScore, the image-based social network boasted 27.0 million unique visitors in February, making it the No. 40 Web property in the U.S. Add to these impressive numbers the growing trend of all things visual, and it’s easy to […]