Author

  • Ad Marketplaces

    Google’s almost billion dollar pact with Murdoch’s News Corp and AOL’s accidentally opening of the keyword kimono stole thunder, and in case of the first perhaps intentionally, from one of the most potentially disruptive trends in…

  • Levi’s Struts into Wal-Mart, Sears

    Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans.

  • Star Wars Characters Hit Road with Summer Tour

    Lucasfilm Ltd. is giving Star Wars fans a chance to experience part of the big screen action through a multi-city tour designed to connect consumers with their favorite characters.

  • Premiums Makers Rally Against California Law

    Makers of glassware premiums are readying a push to support new federal legislation that would ease pressure on marketers in California.

  • Blogmobile Hits New York Streets

    Celebrities and athletes are making their way to New York City streets today to greet their loyal fans, only not in person: Celebrities will be attending via blog. Online destination ChatWithAStar.com is rolling out a one-of-a-kind Blogmobile in which …

  • And a Pony

    A colleague in the office has hooked me on a particular phrase, “…and a Pony!” Jeff Atwood coined the phrase and first published on his Coding Horrors blog at the beginning of this year. Those who avidly follow the…

  • State of Remnant Advertising

    Two weeks ago, we looked at the impact that sites like MySpace have and will continue to have on those in the direct response / lead generation space. Historically, lead generation advertisers have found a way to succeed on…

  • Marketing to the MySpace Generation & The Economics of Social Networking

    Examine the history of online social networking and the circumstances which led to the development of MySpace and its subsequent acquisition by …

  • SPOTLIGHT ON

    Meet Brady Whittingham and learn about his start in the industry. Find out about iLeadMedia’s acquisition by Think Partnership. Find out the steps Brady took to ensure the acquisition by Think Partnership was successful

  • Broadband Increases Reach

    Last week, the Federal Communications Commission released a report that showed big growth for broadband subscriptions in 2005. At the beginning of 2005, there were 37.9 million broadband enabled homes in the U.S. That…