For the second time, Samsung Electronics America will team with MovieFone for a sweepstakes that offers Samsung’s electronic gear as prizes.Callers to

Mervyn’s California paired with Sprint FonPromotions and Sam Goody music stores to grab the cool, teenaged, skateboard crowd in a back-to-school promo.In

Top-Promoted Brands Which brands spend the most time, money, and thought on promotion? You’ll find out in our December issue when our editors profile

Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94

Kraft Foods is expanding the “I want the blues!” contest it ran for blue box macaroni & cheese last year. The fourth-quarter promo boosted Kraft’s market

Whoever wins this one won’t need to look to Wall Street to make a killing ever again.Thanks to an agreement with Lloyd’s of London, Flycast Communications,

SYDNEY – Pepsi has hit the streets with a marketing campaign backed by a multi-million dollar budget to increase the brand’s growth from 5 to 11 percent

General Mills begins construction this month Betty Crocker Kitchen, a retail bakery outlet in the Mall of America. The store will open in mid-October,

Gibraltar Securities Company, a financial services firm, came to us looking to retain customers, inspire new ones, and build its brand imagery. Our challenge

Best Buy needed only one take to nail the TV spot for its School Gear back-to-school sweepstakes. The premise was familiar: Kids clamor so hard for clothes,