Few areas have shown the growth or the robustness that lead generation has. Rising from not just relative obscurity but the dregs of credibility, the model and those in the space have shown they belong in front and among the top tier of…

One of the more interesting consequences of today’s information society is not just the abundance of information, but the potential permanence of it. I remember companies advertising for browser cleaning products. Before today’s registry cleaning…

Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme “The Joy of Eating.”

In a show of fan appreciation, the San Diego Chargers will give 5,000 Chargers season ticket holders a customized digital gift card in the form of a CD to redeem on the Chargers’ online team store during the upcoming season.

Nestlé USA is running an on-pack and online instant-win game dangling a $1 million prize.

Last issue you may recall reading “A Tale of Two Duplicities.” Now you can enjoy the third and final saga in this trilogy of Internet shenanigans!

Find out how Anne started in the industry
Learn about the origin of MAPS
Gain a better understanding of what it takes to get your mail delivered

MySpace and Google have always garnered their fare share of press, and the level of inherent interest has only increased upon the announcement of their 39 month, almost one billion dollar deal to work together

Chances are most of us use eBay, Amazon, and Yahoo, but they seem to have become non-players at the moment with respect to internet advertising.

On Monday AOL announced that it had acquired Userplane, a provider of private chat and instant messaging software for online communities.