Holly Pavlika, Author at Chief Marketer

Study Finds Celebrity “Star Power” Influences Men and Women Differently

A new survey uncovers how celebrity endorsements, peer recommendations
and online marketing channels impact consumer purchasing behavior.

Acquisition

How to Spike the Holiday Marketing Plan with Data

A new holiday trends report helps marketers
understand the frazzled holiday shopper.

Acquisition

How to Get the Most from Your Pinterest Investment

Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post
or how to optimize their targeting to achieve their business goals.

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Five Misconceptions About Influencer Marketing

Questions around influencer marketing, including influencer selection, FTC guidelines and
measurement, have fueled several misconceptions. Here we address those misconceptions.

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How To Spot Un-Authentic Influencer Content

With the focus on influencers and the proliferation of sponsored content, authenticity
has never been more important. Here are 7 red flags to watch for.

Acquisition

How to Leverage Influencer Video to be Most Effective for Your Brand

Tips to determine the best platform for a specific
influencer’s social video content