Author
-
SPECTRA SPOTLIGHT
Rug Cleaner Consumer Profile
-
Promotional Products: Swagger in Their Step
Promotional product spending again posts double-digit gain.
-
Five States Sue RJR
AGs contend ads, matchbooks still target kids.
-
Crunching the Numbers
POPAI’s new measurement study gives P-O-P a leg to stand on.
-
Research: Reaching Beyond Scanners
Web mining fuels 9.0 percent rise in spending.
-
Sponsorships: Getting in on the Action
Sponsors target niche properties and activate, activate, activate.
-
Bad is Good
Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence
-
smoke.com
You’ve got a long way to go, baby. Legal and tax challenges have hit the booming online tobacco business as states seek to limit direct cigarette sales