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Splogs Continue to be a Growing Pain
According to Steve Rubel’s Micro Persuasion blog, the newest issue of Wired magazine contains some in-depth discussion about splogs and how they present a challenge for search engines and the blogosphere.
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MediaWhiz Launches adNet a Customizable Solution for Online Display Advertising
NEW YORK, NY, August 21, 2006 – MediaWhiz Holdings, LLC today announced the launch of adNet, a newly established ad network for online display advertising. adNet’s new offering allows advertisers and publishers to…
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Bubble 2.0 ?
Few areas have shown the growth or the robustness that lead generation has. Rising from not just relative obscurity but the dregs of credibility, the model and those in the space have shown they belong in front and among the top tier of…
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Reputation
One of the more interesting consequences of today’s information society is not just the abundance of information, but the potential permanence of it. I remember companies advertising for browser cleaning products. Before today’s registry cleaning…
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Agencies
Sara Lee Breaks ‘Joy’ Umbrella Campaign
Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme “The Joy of Eating.”
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Agencies
San Diego Chargers Fans to Get Digital Gift Cards
In a show of fan appreciation, the San Diego Chargers will give 5,000 Chargers season ticket holders a customized digital gift card in the form of a CD to redeem on the Chargers’ online team store during the upcoming season.
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Agencies
Nestlé Stages Treasure Quest
Nestlé USA is running an on-pack and online instant-win game dangling a $1 million prize.
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Outlook for Web 2.0 Sites is Del.icio.us
According to a Hitwise blog post last week, Web traffic to del.icio.us has more than doubled since the social bookmarking site was purchased by Yahoo in December of 2005.
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Saturday is Good for E-mail
Online marketing firm eROI recently reported that open and click-through rates for marketing e-mails in the U.S. were highest on Saturdays for the second quarter of 2006. This finding breaks the trend from prior quarters.
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Aptimus Point-of-ActionTM Advertising Network Teams with AOL for Transactional Advertising
Aptimus, Inc. (NASDAQ: APTM) today announced a relationship with AOL to place targeted performance-based advertising in transactional areas of the AOL network of leading Web brands.
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