Author
-
Pay Dirt
When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual
-
Quisp Lives!
When last we saw our hero, he was fresh from victory over Quake, voted out of existence in a late 1970s sweepstakes by Quisp-hungry consumers. Then fans
-
The Girls Are Back In Town
Nice girls did not finish last in the 2001 Licensing Excellence Awards. Properties featuring female characters Powerpuff Girls, Barbie, and Eloise were
-
SPECTRA SPOTLIGHT
Rug Cleaner Consumer Profile
-
Promotional Products: Swagger in Their Step
Promotional product spending again posts double-digit gain.
-
Research: Reaching Beyond Scanners
Web mining fuels 9.0 percent rise in spending.
-
Five States Sue RJR
AGs contend ads, matchbooks still target kids.
-
Crunching the Numbers
POPAI’s new measurement study gives P-O-P a leg to stand on.