Building Traffic With Content Marketing
Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.
Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.
Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.
Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report.
Did you shop using Amazon Prime this holiday season? You weren’t alone.
Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content."
On any given day, consumers and professionals have oddles of webinars to choose from. How do you get them to sign up for—and then actually attend—your event?
You may think you’re listening during phone calls with customers. But are you really hearing what they’re saying to you?
True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.
How painless—or painful—is your company's email unsubscribe process for consumers?
The lines will be long and traffic will be a pain, but consumers still anticipate spending the majority of their holiday budget in brick and mortar stores.