Beth Negus Viveiros, Author at Chief Marketer

Motel 6 Targets Road Warriors With Mobile First Strategy

A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.

Agencies

Adobe Debuts Cross-Device Co-op

The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.

Agencies

Superman V Batman Fight Goes Viral—With a Catch

Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.

Agencies

Digging Into the Amazon Underground Mobile App Store

The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.

Agencies

Are Millennials Worth Marketers Time?

Is it worth marketers’ time and money to invest significantly in targeting affluent Millennials today?

Data & Analytics

Making the Most of Anonymous & Known Customer Data

Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.

Agencies

Q&A: The Roadblocks to B2B Conversion

Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.

Agencies

B2B LeadsCon 2016 Call for Speakers Open

Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.

Agencies

How B2B Marketers Can Use Video for Lead Gen: Webinar

For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.

Agencies

Where Marketing Budget Dollars Are—And Should—Be Going in 2016

Learn the latest on where CMOs are spending their marketing budgets in a free webinar Wednesday, Feb. 10