Microsoft began spreading the word about its social networking venture, Wallop, in late 2003, but has since been very quiet about its dealings with the project. After some renewed buzz about Wallop in recent weeks, Microsoft…

Using some of their $2 billion in acquisition resources, News Corporation’s Fox Interactive Media (FIM) segment purchased two relatively new Web 2.0 companies named Newroo and kSolo.com. Both sites focus on user-generated…

The Holiday Inn has been named the Official Hotel of Major League Baseball (MLB) as part of a three-year sponsorship agreement announced last week. The partnership has been dubbed the largest sponsorship between a U.S. sports league and a hotel industry player.

General Mills is phasing out its Betty Crocker Rewards program to concentrate on the broader Boxtops for Education program.

DELTA AIRLINES: was honored April 30 at InsideFlyer magazine’s Freddie Awards for…1-800-FLOWERS.COM: has expanded its customer retention and loyalty programs where…

A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.

Last July, Chevy welcomed the newest member of its family, known by three letters: HHR. The sport utility vehicle needed a unique and integrated campaign

Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.

A few weeks ago, I dumped Chase Bank, after writing a letter to them informing them that I hated them, and getting no response. I dumped them for my personal account, and moved over to Commerce Bank. Commerce claims that…