Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans.

Lucasfilm Ltd. is giving Star Wars fans a chance to experience part of the big screen action through a multi-city tour designed to connect consumers with their favorite characters.

Makers of glassware premiums are readying a push to support new federal legislation that would ease pressure on marketers in California.

Celebrities and athletes are making their way to New York City streets today to greet their loyal fans, only not in person: Celebrities will be attending via blog. Online destination ChatWithAStar.com is rolling out a one-of-a-kind Blogmobile in which …

Founder of Monster.com, Jeff Taylor, unveiled his latest project: Eons.com, a social networking site aimed at Web users aged 50 and over.

It is a well-known fact that Google Talk has been just another of Google’s product offerings that has not been able to find a faithful following. According to comScore, Google Talk has been installed 976,000 times, but in June it only…

Remember Lycos, the search offspring dot-com bubble poster child CMG Information Services, Inc? Well, Lycos is still around, quiet, but still around after changing hands a few times. Now Christopher Mohn, heir to the…

No matter how good (or should I say busy?) times are for professionals in the interactive sector, we can never take any status quo in our profession for granted; I believe the old adage “if you snooze, you lose” is applicable…

A colleague in the office has hooked me on a particular phrase, “…and a Pony!” Jeff Atwood coined the phrase and first published on his Coding Horrors blog at the beginning of this year. Those who avidly follow the…

Two weeks ago, we looked at the impact that sites like MySpace have and will continue to have on those in the direct response / lead generation space. Historically, lead generation advertisers have found a way to succeed on…