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Google, YouTube Notch Deals, Make a Deal of Their Own
On Monday, Google announced two separate deals with Warner Music Group and Sony BMG Music that will allow Google Video users to view music videos from both labels at no charge, thanks to Google’s ad-supported model. The…
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Keyword Advertising – to police or not?
On September 28th a judicial decision was handed down in Google’s favor, a decision impacting the multitudes of businesses that engage in paid search advertising. This decision, believed to be the first United States court ruling of…
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Just Don’t Call It GooTube
How would you spend one-point-six-five billion dollars? That’s the question the owners of YouTube now face after their most impressive sale to the mighty Google. It was less than one week ago, in the wee hours of the 6th, that…
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Pixel Bling – The Embedded Culture
The purchase of YouTube is one of those Internet deals that will be remembered for years to come. It ranks up there with other landmark acquisitions such as Yahoo’s buying Overture, eBay buying PayPal, IAC buying…
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Pay Per Call and Local Services
Earlier this week, MediaPost ran an article written by Gord Hotchkiss, president of search engine marketing company Enquiro, on the pay per call market that focused on a pay per call advertiser Radiator.com and pay per call…
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Hot Transfer – Pay per Call and Lead Generation
Pay per call reminds me in many ways of online video. It’s an area that shows tremendous growth and promise, but at the same time is so broad and has so many applications that wrapping one’s mind around it is difficult. There isn’t…
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LinkConnector Partners with thinkingVOICE and Raises the Bar with Pay Per Cal
(http://www.linkconnector.com/), an Affiliate Marketing Network, announced today that it has partnered with thinkingVOICE to launch a new pay-for-performance event, Pay Per Call. ThinkingVOICE is a highly flexible, hosted…
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Search Engine Marketers to See Big Holiday Season
According to DoubleClick’s affiliate network arm, Performics, online marketers could be in for a huge holiday season. This is assuming that a general rule remains true to form.
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Local Search’s Growth Bolstered by Google, Yahoo
According to recent figures released by comScore Networks, local search is continuing its ascent. The study for the month of July found that about 109 million people in the U.S., or about 63% of the American online population, performed local…
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