General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids’ books inside boxes of Cheerios cereal.

WYNDHAM HOTEL GROUP: is rewarding members of its…THE CHICAGO TRIBUNE: has debuted a…COMDATA CORP.: a company that offers…LOYALTY LAB: San Francisco, has hired…

Court TV is invoking a bit of murder mayhem under a new marketing campaign that seeds mysterious messages to unsuspecting consumers.

MyCoke Rewards has extended the expiration date for the program due to its overwhelming popularity.

Advertising in the realm of online videos has become a popular and important topic that has been highlighted with Google’s recent YouTube deal. There are those who foresee more clouds than sunshine in this medium’s future (Mark…

Folio, a B-to-B review about the magazine industry, held its annual conference in New York City last week. Among the workshops offered at the well-attended conference was, “Search-Engine Optimization as a Marketing Tool”, and the…

ItsPerformance.com, already one of the largest banner advertising networks in the interactive space, has grown staggeringly well and is subsequently achieving an unprecedented marketing reach for its advertisers.

In the interactive advertising space, Ad:Tech holds the title of most significant conference, with Ad:Tech New York as the crown jewel in the series. At each show, and certainly during the New York one, you can count on companies to…

When Experian purchased LowerMyBills creating Experian Interactive, the lead generation company had reached a size and scale that seemed tough to increase. Yet, both companies will most likely share the fact that LMB, as it’s…

Antivirus vendor Sophos published a notice last Friday indicating that malicious code was being spread by way of the German version of Wikipedia. The code was found in links to a fix on the page for the “Lovesan/MSBlast…