Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign.

GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes.

Victoria, BC, September 5, 2006: Neverblue Media Inc. is pleased to announce the re-launch of its affiliate network, NeverblueAds. NeverblueAds is making its debut with a proprietary tracking system and a brand new look at…

MySpace will begin to sell songs this fall with the help of San Francisco-based digital licensing company Snocap, which was founded by former Napster software writer Shawn Fanning. This will be great news for unsigned bands…

The latest report from comScore indicates that Google was visited by 75% of the European online population in July. Interestingly enough, this exceeds the 60% of the American online population that visited Google’s properties in the…

YouTube’s latest addition will be seen as a slap in the Facebook. This is because YouTube has added a group called “Colleges on YouTube” to its list of user Groups. The page touts the new group as a place where students can…

According to information released by Nielsen Monitor-Plus and Nielsen//NetRatings, Internet advertising spending increased 49% during the first half of 2006, while overall advertising spending rose 5.1%.

There was a time in lead generation when all that mattered was the number of leads someone could produce. The price paid per lead was almost exclusively based on the numbers generated, not necessarily how those leads performed…

In “Quality over Quantity” we focus on the general trend in lead generation of both the buyers of leads and the suppliers of leads focusing on producing higher quality, more efficient leads as opposed to trying to simply maximize the…

There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts, such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is…