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ItsPerformance.com’s Giant Pop/Banner Network is ROI Heaven for Advertisers
ItsPerformance.com, already one of the largest banner advertising networks in the interactive space, has grown staggeringly well and is subsequently achieving an unprecedented marketing reach for its advertisers.
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Making Waves
In the interactive advertising space, Ad:Tech holds the title of most significant conference, with Ad:Tech New York as the crown jewel in the series. At each show, and certainly during the New York one, you can count on companies to…
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Agencies
Live from Ad:Tech: Marketers Make a Play for In-Game Advertising
In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.
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Agencies
Newcastle Brown Ale Adds Music/Extreme Sports CDs to 12-Packs
Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.
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Agencies
HBO Sports Lands Boxing Bout Promo in New York
HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month.
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Agencies
Toys “R” Us Supports Toys for Tots
Toys “R” Us today begins a Million Toy Drive campaign to support the U.S. Marines’ Toys for Tots Foundation.
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Embracing the Future: ICMediaDirect.com Launches Online Video Ad Network
With an eye on the horizon, ICMediaDirect.com is flexing its Gold Sponsor status as it showcases the cutting edge online video ad network at the 10th Annual adtech:NY conference from November 6 to 8th at the New York Hilton.
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Internet-Influenced Holiday Spending Expected to Jump
If the latest survey sponsored by the National Retail Federation (NRF) is correct, consumers are planning on giving the gift of green to U.S. retailers this holiday season. The survey, conducted by BIGresearch, indicates that the…
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AOL Unveils FullView
AOL has been quite active in recent times. They announced a big business model shift, enhanced its e-mail product, and notched deals with big media companies to offer various movie, music, and television videos for download…
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Users Look to Search Engines for Health Information
Is online health information reliable and accurate? Doctors worry about this question, but Web users in the U.S. don’t seem to mind. A recent report titled “Online Health Search 2006” released by the Pew Internet & American Life…
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