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  • A Look into the World of Payday Loans

    You might remember the tiny remote controlled car ads that every emailer ran several years ago. If you wanted one of those cars though, or to buy the non-remote controlled kind, you need one thing – money. December revolves…

  • Captured: Experian Interactive Media Test

    A little more than 18 months has passed since Experian Interactive acquired LowerMyBills, the top online mortgage banking lead generation firm, for $380 million in May 2005. And, almost a year and a half has passed since Experian…

  • DMA Recruiting Members for Interactive Research Forum

    New York, NY, December 19, 2006 – Delivering on its commitment to
    provide insight into the latest trends and best practices in the direct
    marketing process, DMA (www.the-dma.org) has launched the DM Research

  • Women Taking Over Our World?

    AdFemme.com features the “Ad Femme of the Month”, an interview with a successful woman in interactive advertising, each month. Every interview includes the question: On a scale from 1 – 10 how do you think the women in our industry are treated? -10 being the…

  • Spam Grows Up in 2006, Eyes a Big 2007

    MessageLabs recently released its 2006 Annual MessageLabs Intelligence Report, which discusses its analysis of the spam, virus, and phishing attacks in 2006, and looks forward to 2007.

  • Google Not Embraced in Booming Russia

    Though Google is a search and advertising behemoth stateside, it has had its share of problems mimicking this dominance overseas, and Sergey Brin’s own motherland, Russia, is no exception.

  • Top Search Terms of 2006: Four Different Takes

    The line “Top Search Terms of 2006” has a certain ring to it. It’s always interesting to get a glimpse into what searchers were most eager to see or read about online, and top search terms are a nice way of summarizing that…

  • American Airlines Sweeps Offers 1.5 Million Frequent-Flier Miles

    American Airlines is out with a new sweepstakes that awards winners with frequent-flier miles and gift cards.

  • Streaming Music is Significant to Consumers

    In a report about their Net Usage Index for Digital Music, Akamai Technologies, Inc. conveyed findings concerning consumer online music habits. According to the index, global digital music Web sites receive daily…

  • E-Mail Marketers Challenged by the Same Old Concerns

    If you’re an e-mail marketer who is finding the same old concerns popping up again and again, don’t worry, because you are not alone.