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  • Reviving the couch potato

    In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

  • Value Ads

    It’s ironic, really, to see an image ad for Happy Meals. McDonald’s turned up the emotional volume on Happy Meal ads last month, breaking its most extensive

  • American Demographics

    A potpourri of data appearing this February in PROMO’s sister titlePack Your Bags Americans are hitting the malls before hitting the road. Along with

  • What’s the Buzz?

    Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month – and she’s not alone.Trend Central, a Web site launching

  • It’s Not All Fun and Games

    I’ve been reading a lot about the steady decline of Priceline.com. (I’m still trying to decide whether the company is one of the most ridiculous business

  • Building the Whopper

    McCann snares adult ad account; kids, promotion picks imminent.Burger King last month began assembling its new marketing network by naming McCann-Erickson

  • Executive Privilege

    Top brass who play along with promotions bring fun to the corner office and credibility to the brand.Ford India president Phil Spender wasn’t trying to

  • 2000 the year in review

    january Trends: Keebler’s Southern California Soccer Consortium and Rosie O’Donnell’s Chub Club prove that tapping into consumer touchpoints (such as

  • ADDITIONAL SIDE EFFECTS

    DIRECT-TO-CONSUMER MARKETING OF PHARMACEUTICALS MAY BE EFFECTIVE, BUT IT’S STILL NOT SAFE FROM CONTROVERSY.You know you’ve arrived – for better or worse

  • A Lesson in Numbers

    Volume, profit, and share are the spice of a client’s life. Tell me what you want, what you really, really want.”The Spice Girls, a musical group known