This week’s Digital Thoughts uses a wide brush to cover the evolution and segmentation of arbitrage activity online. In it we touch upon one of the major arbitrage activities, lead generation. It’s an industry that, regardless of how they buy…

Arbitrage is a word that gets bandied about freely these days; it’s an activity that has transcended the financial world where it began to become the de-facto means for making money online. At its core, the activity describes the absorption of…

MSN recently introduced MSN adCenter, what they call “the next generation online advertising platform from Microsoft…” The first product offering from adCenter is the MSN Paid Search solution, encroaching further on Yahoo! and Google’s PPC cash cow.

Behind the scenes of the online lead generation industry, there is a battle going on. Some may even say it is a battle of good and evil. I say it is a battle for survival.

Affiliate marketing depends on several factors to be successful. Mainly, an experienced affiliate wants to influence the visitor to click on the banner or text link they have placed to refer traffic to the merchant’s site.

Last week, I lamented the fact that no major acquisitions occurred. No sooner had those thoughts left the keypad then news of ClassesUSA’s sale to Experian became public. While Rupert Murdoch’s entry into the online space made headlines…

ConsumerInfo.com, MetaReward, Cheetahmail, LowerMyBills.com, ClassesUSA, and Affiliate Fuel all have something in common, and it isn’t email, CPA, or “dot com”. The answer is their now parent company, Experian. While Experian formally…

Dogpile.com recently collaborated with researchers from the University of Pittsburgh and Penn State University to measure how much overlap and differences in ranking there are between search companies MSN, Google, Yahoo! and Ask Jeeves.

Frequent flier reward programs has taken on a whole new meaning for Frontier Airlines, which has rolled out a new program that lets customers use their miles to shop and bid on items from an online auction. The More Store, an online miles shopping site, …

Safeway taps its Safeway Club Card loyalty program to raise as much as $10 million for local schools. The 10% Back to Schools effort involves 40 packaged goods companies who will donate 10% of sales on 1,700 participating brands bought by Safeway Club …