Event networking experiences often revolve around the bar. Once those black-cloth topped carts roll out, it’s a signal to socialize and sip while doing it, often at the end of the day. For those who don’t drink alcohol, the bar cart can be triggering, and the timing of the networking, cumbersome. It wasn’t until Laura […]

With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Scharffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and publishers can future-proof their content strategies.

This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.

Amazon Ads debuts Amazon Retail Ad Service, which allows other retailers to stand up their own retail media networks.   Amazon generated nearly $47 billion in advertising revenue in 2023. And in January, Amazon announced that it is allowing other retailers to use the technology that powers this lucrative experience.   The Amazon Retail Ad Service allows […]

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York City’s Javits Center to explore how some of the world’s biggest retail brands approached exhibit design and engagement at the National Retail Federation’s “Big Show.” An estimated 40,000 people […]

As AI reshapes advertising, safety, and ethics take center stage. Will AI-driven decisions empower advertisers, or will big media control the rules? Rob Rasko, CEO, The 614 Group and President, The Brand Safety Series, explores the evolving debate on AI safety, brand suitability, and the future of ad adjacency in 2025.

Fast-growing beverage brand Hiyo partnered with ShippingTree to reduce costs with optimized packaging and a seamless, multinode fulfillment strategy. Read the Full Case Study

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads after running a Google search. The scammers serve fraudulent sponsored search links to these ad executives, and then hack into their accounts and use their funds […]

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinvention—and trust—through experiences that broke through even at the largest tech show of the year. Just off the show floor at The Venetian Expo, the company’s branded lounge was about what’s next and how it translates […]

At the NRF ’25 conference, Lululemon CEO Calvin McDonald discusses how the brand manufacturer has doubled its sales twice in the past six years and how it plans to do it again.   Lululemon is ahead of schedule for its target revenue goal of $12.5 billion in annual sales by 2026. And it plans to […]