When designing a website, one must take the intended audience into careful consideration. Whether the website is business-to-business or business-to-consumer the design will require a format which caters to the desired type of visitors…

The other day I was talking to a sales manager at a large e-tailer when they said something that stuck with me- how do you trust a company you’ve never worked with, particularly in the online arena?

If you’re an SEO, you already know the importance of building relevant backlinks. For the layman who may have heard terms like backlink and pagerank being thrown around, but wasn’t quite sure what they meant:

It’s not often that deals in our industry top nine figures, and it is even rarer when those deals involve Internet ventures outside of the United States. Such a transaction occurred this week when Yahoo announced its intent to purchase a stake in China’s…

The housing market isn’t the only hot real estate segment…internet real estate is also reaching its peak. Like a marketing company that has figured out how to convert low value PPC keywords or an affiliate that has figured out how to create SEO…

Most grocers with frequent-shopper programs use e-mail to communicate with members, according to a survey of 66 supermarket chains by Retail Systems Consulting. The retail marketing consultancy found that 53% of grocers let shoppers register for loyalty …

Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry.

Affiliate Motivation! While working on the philosophy that you need to create an attractive Program that Affiliates will want to join, put yourself in your Affiliate’s shoes and think about what an Affiliate will want from your Program.

Internal search engine marketing teams and SEO (Search Engine Optimization) Firms using PPC (Pay per click marketing) may be adversely hurting affiliating marketing. The uphill battle for affiliates and their managers is consistently growing as search…

This week’s Digital Thoughts uses a wide brush to cover the evolution and segmentation of arbitrage activity online. In it we touch upon one of the major arbitrage activities, lead generation. It’s an industry that, regardless of how they buy…