Motel 6 is out with a new ad touting the top six reasons to stay at the chain. Only this time, the brand is streaming its message in its first-ever podcast. Podcasts are downloadable audio recordings consumers can listen to on a home computer, an iPod …

Microsoft’s MSN and MCI announced on Monday that they have teamed up to form a global computer-to-phone service. Users will be able to make calls for as little as 2.3 cents per minute, which is lower than the best MCI rate…

On Tuesday, MTV Networks announced that it had partnered with Microsoft to develop an online music service that will be called URGE. It will be integrated into the next version of the Windows Media Player, and will be launched in 2006. A statement…

Sunnyvale, California-based Yahoo! has teamed with Six Apart, creator of Movable Type, the most popular software used to generate professional blogs. The announcement made on Sunday asserted that Yahoo! is now the preferred supplier of Movable Type for…

If we took all the movie buffs of the world, grouped them according to favorite movies, and made a graph of the head-count starting from largest to smallest numbers, we would end up with a line gently sloping down from the box-office smashes to contemporary…

The Direct Marketing Association recently released the 2005 Hispanic Market Report that highlighted three significant facts for marketers:
U.S. Census projections indicate that the Hispanic…

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

The sweet spot for selling right now seems to lie right around a half a billion dollars. More companies than not have sold for less, much less, but there is something about that $500 million number that has many companies saying “I do.” This includes companies…

A company’s financials are an affect of their business. In Part 1 located here, we laid the groundwork for our discussion on understanding and evaluating why certain companies attain the size they do. The result was a set of criteria, that when…

Procter & Gamble’s Iams Co. is hosting its annual pet-adoption drive pegged to the holidays. The Iams Home 4 the Holidays effort seeks to place 350,000 cats and dogs in new homes this season. Tie-ins with the Helen Woodward Animal Center and 2,000 …