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Research Buy
Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic
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Web Watching
ACNielsen, Stamford, CT, has launched “My Nielsen//NetRatings,” an information delivery system for Internet audience measurement and analysis. The service
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Aurora Trades Up
Aurora Foods has brought in two packaged goods veterans to steer the company through a legal crisis over its trade-promotion accounting practices.On April
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Arch Deluxe
Before the Internet came along, portals were entryways of varying design and construction – even bricks and mortar, to borrow a Web-wise word. Now they
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Content Analysis
Web marketing consultancy Lab 6.two.4, Salt Lake City, has launched a new service using “eye-tracking” analysis to determine behavior and survey methodology
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Headcount Hoopla
The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The
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No-Nos in Europe
Many European countries have or are considering regulations to govern promotions and advertising to minors. In most cases, limitations are set by state
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ONLINE LIBERATION
Be Free, Inc., a Marlborough, MA, provider of Internet marketing services, agreed to purchase TriVida Corp. for up to $185.9 million in stock. Culver
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They Got Games
Ah, the Olympics. You’ve finally reached the pinnacle of performance so many dream about, yet so few achieve. The endless hours, weeks, and years spent
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