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  • Direct Response Sold

    When it comes to affiliate marketing solutions, two pairs of companies get mentioned more often than any others. One is Commission Junction and Linkshare, the other Direct Response and KowaBunga. ValueClick snapped…

  • A Tale Of Two Acquisitions

    Direct Response wasn’t the only company in the news this week because of an acquisition. In what could be construed as a case of one-upmanship, Think Partnership, the parent company of competitor affiliate network solutions

  • Adsertive LLC. Launches the Adsertive Network, The Newest Affiliate Performance-Based Marketing Network

    ROCHESTER, NY – January 20, 2006 – Adsertive, LLC. announced today the release of their new pay-for-performance affiliate system. This new affiliate network gives merchants and publishers a central place to connect, creating a dynamic Internet…

  • Marketing Budgets Shifting From Above to Below-the-Line

    A new study conducted by Winterberry Group indicates that marketing efforts are shifting from above-the-line (ATL) to below-the-line (BTL) efforts. In other words, marketing campaigns are moving away from…

  • Chasing the Search Tail

    Although popular search words garner all the attention and adoration in the news, they only make up about 50% of all searches, according to Google estimates. The other 50% is made up of unique searches using specific…

  • Google Owned 46% of Searches in November

    According to Nielsen/NetRatings, Google captured 46.3% of search queries in November 2005, while Yahoo! trailed behind with 23.4%. Approximately 2.4 billion searches were done through Google’s search engine, while about…

  • Ads on Rooftops Aimed at Google Maps?

    If you have ever taken a flight from or to busy airports such as O’Hare in Chicago or LaGuardia in New York City, you may have noticed the big red bull’s-eyes on the rooftops of Target stores nearby. These rooftop ads are…

  • Online Retail Sales: Online Loyalty Equals Retail Gold

    As an employee of an online advertising agency, I’ve got a sweet vantage for observing the latest online retail numbers tumble in – and they’re spectacular. Third Quarter online retail sales were up almost 27% from the same period…

  • Digital River Acquires Direct Response Technologies; Expands Affiliate and E-Marketing Capabilities

    MINNEAPOLIS –(Business Wire)– Jan. 25, 2006 — Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced that it has acquired Direct Response Technologies, Inc., a leading…

  • Agencies

    Yamaha Wants in on the P&I Market

    At the recent Consumer Electronics Show, Yamaha Electronics Corp. showed attendees that it is serious about entering the premiums and incentives market with its home-theater products. During the event, the company showcased its YSP-1 surround sound …