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Amazon Eyeing Contextual Ad Market
Amazon has approached hand-picked sites with a beta test of its contextual ad program. This will put them in competition with Google and Yahoo!, not to mention the tardy MSN in the future…
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DM Pimping Cartoon V18
Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.
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AOL and Yahoo! To Test Fee-Based E-mail Service
America Online and Yahoo have partnered with Mountain View, California-based Goodmail Systems to offer a certified e-mail service for businesses. It would allow businesses to send emails to members and be guaranteed of…
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Google To Challenge PayPal With GBuy
Last March, Google created the Google Payment Corporation. It is now being reported that Google has spent the past nine months recruiting online retailers to test a payment system named GBuy. Users will see the GBuy icon next to…
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Super Bowl of Ads – Strategies
Aside from the Presidential Election, it’s not often that almost 91 million people in the US alone congregate for a single event. The Super Bowl is the highest rated television show of the year and arguably the best day in all of advertising…
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Super Bowl of Ads – Convergence
It took a little while, but the Internet has fundamentally changed offline advertising. Perhaps no other event highlights those changes as much as the Super Bowl. Companies have for years included their web sites in their TV…
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DM Pimping Cartoon V17
Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.
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The Super Bowl of Earnings
For analytical types, the last two weeks in January are like this Sunday for football fans. It’s during these times that the public companies, including those in our space, announce their fourth quarter earnings. All the guessing ends
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Email – Then and Now
Six years ago, I was sitting in a hallway in a makeshift cube, trying to wrap my head around the business of Internet advertising. I joined this space the way many people do, as a media buyer. As I was “buying” on a CPC basis in a…
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Buying versus Renting
iTunes changed the music landscape by allowing a user to buy a song for $.99, instead of having to buy an entire CD (record, 8 track, cassette) as in the past. A new model has emerged, but has yet to catch on. This is buying the…
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