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Big Four Portals Dominating Online Ad Spend
Though March is dominated by predictions of possible Final Four match-ups, the big four Internet portals leave no room for uncertainty when it comes to online advertising dominance.
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Microsoft and UC Davis Examine Search Engine Spam
Spam is a problem that has primarily been known for its unwelcome presence in e-mail inboxes across the world, but the average Web user also knows that spam is a large inconvenience to their online search experience. Microsoft…
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Comcast Considers Breaking Up with Google
Google edged out Microsoft to win a big AOL advertising deal in late 2005. However, it seems that Microsoft now has another opportunity to take a shot at Google, the company that is causing the most headaches for the Windows…
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Google Drops the C-bomb
My heart almost stopped when I saw the subject of the Inside AdWords email sent, “[Inside AdWords] Pay-per-action beta test.” That almost reaction almost doesn’t make sense though. We work in the CPA space. We spend countless…
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To See or Not to See
This week, upwards of two thousand people made the same trek as I, descending or perhaps ascending to Hollywood, California to check out OMMA:High Anxiety. On the day of my arrival to town, though, I received a notice…
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LashBack Protects Habeas SafeList with CAN-SPAM Compliance Monitor
LashBack Protects Habeas SafeList with CAN-SPAM Compliance Monitor
Habeas to Resell LashBack’s Compliance Services -
Agencies
Gillette Turns Sponsorship of NASCAR Drivers into Reality Show
Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.
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Agencies
Arby’s Discount Card Program in Full Swing
Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business.
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Agencies
Borders Names Harley to Boost Loyalty Initiatives
Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing.
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Agencies
General Mills Puts Stroke Survivors on Cereal Boxes
General Mills is reinforcing the health-and-wellness positioning of Oatmeal Crisp cereal through a tie-in with the American Stroke Association
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