On March 16, Ad Pepper Media acquired contextual targeting technology provider Crystal Reference Systems for cash and stock worth up to $3.5 million.

Market research firm Harris Interactive, Inc. has hired Howard Lax, Ph.D., as VP-senior consultant in its Customer Loyalty Management Research Practice.

So your pay per click campaign is up and running, now what? After your campaign has been running for a while and the data has begun to flow in, the next step in effective pay per click management is…

The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Department of Justice against the giant search engine Google. Essentially, the Department of…

As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we’ve held in the industry for some time, that…

Peter Cashmore, an entrepreneur and consultant who writes about Internet startups on his Mashable blog, recently said this: “I pointed out that when MySpace users aren’t on MySpace, they’re checking their email or chatting on…

In a new Borrell Associates report entitled “2006 Local Search Advertising,” Borrell projects that the local paid-search market will reach $987 million this year, which is more than double the $418 million it earned in 2005. This figure…

Could Google be planning an online operating system? Despite their denials just about a year ago, recent moves and rumors seem to confirm these notions. This past week Google acquired Upstartle, a small startup that offers…

Providence, RI – March 15, 2006 – Bluestreak, a leading digital marketing company, today announced the launch of its BlueVision™ email diagnostic service.

After a six-month investigation by the New York State Attorney General, Eliot Spitzer, Datran Media was required to pay $1.1 million in penalties, disgorgements, and costs. The New York City-based company is a marketing…