JupiterResearch, a division of Jupitermedia Corp., forecasts that online display and search advertising spending will grow at an average annual rate of 10% between 2005 and 2010. The automotive and travel industries are projected to show the strongest…

As technology continues to be an important tool for online marketing it comes as no surprise that 2005 was an active year for affiliate marketers. Whether there were new challenges, improvements, or opportunities, 2005 brought about many interesting events and…

In “Finding the Sweet Spot,” last week’s article on the Internet advertising acquisition landscape, we grouped the majority of activity along four main lines – lead generation, comparison shopping, content networks, and ad/affiliate…

By now, almost everybody outside the Internet world has heard of Google. Similarly, thanks to its first mover status and ubiquitous blanketing of American mailboxes and retail outlets with CD-ROMs, you’ll be hard pressed to find someone that hasn’t heard of…

NBC is giving viewers of its new game show Deal or No Deal a chance to get in on the action and win $10,000 via a live interactive game using their computer or cell phone.

A federal grand jury has brought an indictment against Kroger Co.’s Ralphs Grocery Co. division for allegedly hiring replacement workers illegally during the 2003-04 labor strike in California.

Motel 6 is out with a new ad touting the top six reasons to stay at the chain. Only this time, the brand is streaming its message in its first-ever podcast. Podcasts are downloadable audio recordings consumers can listen to on a home computer, an iPod …

The Direct Marketing Association recently released the 2005 Hispanic Market Report that highlighted three significant facts for marketers:
U.S. Census projections indicate that the Hispanic…

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

The sweet spot for selling right now seems to lie right around a half a billion dollars. More companies than not have sold for less, much less, but there is something about that $500 million number that has many companies saying “I do.” This includes companies…