With their client summit, 100+ clients, and close relationship with the IAB, TARGUSinfo has established themselves as not just a leading technology provider for lead verification but as a…

Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than a billion dollars…

E-mail advertising is expected to grow from $338 million in 2006 to $616 million by 2011, reflecting growth of 82%, according to eMarketer. This sounds great until you also see that total online ad spending is expected to grow twice as fast in that time frame.

In August, Privacy Commissioner in Canada, Jennifer Stoddart, expressed major concern over Google’s Street View venture in major Canadian cities.

Nielsen//NetRatings recently released the top brands in terms of unique visitors and time spent on the sites. Microsoft topped the list of parent companies in terms of total unique visitors in August, while FullTiltPoker.com topped the list of stickiest brands for the month.

A study titled “How America Searches: Online Retail” released by iCrossing on Monday is similar to a study conducted by the marketing firm in 2005, and discusses U.S. adult shopping habits.

Spending on travel and merchandise incentives reached $46.1 billion in 2006, according to a new benchmark study by the Incentive Federation.

CoinStar is testing financial services kiosks that let people buy prepaid gift cards or e-certificates with a swipe of their debit card or with cash.

Starting in early October, Starbucks customers will be able to get free music with their mochaccinos as part of a month-long promotion for a new wireless music download partnership between the coffee chain and Apple iTunes.

Langers Juice Co. is pushing an on-pack sweepstakes tied to the DVD release of “Naruto The Movie: Ninja Clash in the Land of Snow.”