JCPenney has named Ruby Anik as senior vice president and director of brand marketing.
Anik will oversee the development and execution of the company’s brand marketing strategy. The post takes effect Nov. 26. She will report to Mike Boylson, JCPenney’s executive vice president and chief marketing officer.

Subway went mobile last weekend with offers to customers in the Seattle-Tacoma area, starting with a shot at winning a Seattle Seahawks’ helmet.

I recently joined a new gym, and to make sure that I go, I signed up for some training sessions with the intent to go three times per week for as long as it takes until I actually like the gym. For my wallet’s sake, I would…

If you read Part 1, you will have learned of a great gym, but more importantly, of a challenge that it and many local businesses face, especially service based ones where foot traffic alone won’t make the…

Agency Brings First Action Using US SAFEWEB Act
As most affiliate marketers have noticed by now, the internet has been flooded with offers for hoodia diet products and HGH type nutritional products for quite some time.

Last fall, AOL laid off 5,000 of its workers as it made significant strides towards an online advertising-based business model. Starting this past Tuesday, AOL will begin laying off a fifth of its worldwide workforce, or 2,000 employees.

According to estimates made by Archstone Consulting, the 2007 holiday season will see $35.0 billion in gift card sales, a 25% increase from last year’s $27.8 billion figure.

The latest Hitwise figures concerning the top 10 search terms in 10 categories were released recently. MySpace and PayPal appear to be holding onto their popularity.

It may not be nearly as significant or interesting as the monthly search engine rankings, but Yahoo!’s listing of the top TV-related Halloween costume searches is revealed to the public for the taking. After all, it is nearing that wonderful time of tricks and treats.

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