A common trend has emerged in recent years among campaign tracking platforms where the number of successful actions reported by the Network is typically lower than Advertiser data. We all know this difference as the…

Not having studied finance nor growing up with aspirations of working on Wall Street, and despite a significant number of years in the online space, not to mention more than one article on the topic, but the online ad…

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector

Fans of Jim Carrey’s movie “The Mask” will recall this, one of my favorite lines, “P-A-R-T-Why? Because I gotta!” And so it is for the ad:tech faithful – Party time, the bonding time that unites the 10,000 or so registrants more than any conference topic…

Selected by Inc Magazine for their INC 5000 for 2007, LinkValu’s growth is being appreciated both inside and outside the Affiliate Marketing industry.

20-Year Industry Veteran Recognized For Experience, Success in Marketing Specialty Finance Products

WENDY’S: is out with new Kids’ Meal premiums offering one of five “The Legend of Spyro: the Eternal Night” toys and a coupon with each meal. Toys are based on the new video game by Vivendi Games.

Only two-thirds of Americans know what a cranberry bog is, according to Ocean Spray research. Equally few know how cranberries are harvested. And heaven knows how many think the berries grow naturally in that ridged, tin-can shape.

Lions Gate Entertainment has modified a Web site related to the popular Bratz dolls after violations were discovered of the Children’s Online Privacy Protection Act.

NEW YORK – Azoogle.com, Inc. (www.AzoogleAds.com), the New York-based online marketing solutions provider, officially announced that Blockbuster, Inc. named AzoogleAds as its Search Engine Marketing “Agency of Record.” The account is managed under Bazaar Advertising, a division of AzoogleAds.