According to a recent report released by YuMe, a video advertising technology company, marketers who are not in on the online video boom are missing out on a “tremendous opportunity.”

According to the latest numbers from Millennial Media, mobile campaign effectiveness has risen by most metrics in the last three years, while smart phones are more conducive to campaigns than feature phones.

According to the latest figures from StatCounter, Microsoft’s Internet Explorer lost its crown as the top Web browser in Europe in December

At four hours in length, the Super Bowl runs like the Oscars for sports fans. Instead of numerous award winners across countless categories, in this match-up, only one wins. Yet as much action and anticipation takes place off the field as on. For as much money as the attendees spend to gain access to…

Four weeks ago today, we started writing with a simple idea in mind. To increase interest in an upcoming event about which we want to see succeed; but do so in way that were we not to say what we were doing, it wouldn’t seem like we were doing what…

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According to the latest quarterly numbers published by Canalys, a technology market data, analysis and advice company,

A new survey from the Association of National Advertisers, along with the MMA, found that nearly nine in 10 marketers will pursue mobile marketing this year.

According to the National Retail Federation’s “2011 Valentine’s Day Consumer Intentions and Actions Survey,” conducted by BIGresearch, the average consumer is set to boost their Valentine’s Day spending by 11 percent this year.

Advertising on Facebook looks less appealing today than it did before 2010, and the future doesn’t look all that appealing, either.