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  • Google Claims Nearly 80% of U.S. Search Advertising Spend in Q2 2012

    IgnitionOne recently released its “Online Advertising Report: Q2 2012.” Among the findings was that search spend in the second quarter of 2012 slowed down from the growth observed in the first quarter of the year. Also, Google claimed for nearly $8 out of every $10 spent on U.S. search advertising in the second quarter. In […]

  • Google Android and Apple iOS Gain, While RIM BlackBerry Plummets in May 2012

    According to the latest figures from comScore, Google Android has increased its ownership of more than half of the smartphone platform market in May, while Apple iOS has followed its lead. RIM BlackBerry, on the other hand, shed an unhealthy fraction of its weight. Android claimed a three-month average of 50.9 percent of the U.S. […]

  • ControlCase Authorized to Certify PCI Compliance with New Point-to-Point Data Encryption Standards

    ControlCase Authorized to Certify PCI Compliance with
    New Point-to-Point Data Encryption Standards
    Changes to P2PE Standards Help Merchants Reduce Costs As They Adopt New Technologies

  • Mother’s Day Drove Flowers/Gifts/Greetings Sites in May 2012

    Mother’s Day had a big hand in determining which websites saw the biggest month-over-month growth in traffic, according to comScore. Meanwhile, Google Ad Network led the field by reaching 92.2 percent of Americans online.

  • Hulu Serves 1.7 Billion Video Ads in May 2012

    According to comScore, Hulu led all U.S. online video ad properties when it came to video ads viewed in May, and Americans viewed a record number of video ads during the month.

    comScore’s Video Metrix numbers from May reveal…

  • Customers Acquired via Facebook Ads Are Slightly More Valuable Than Those Acquired via Google Ads

    According to a study from RJMetrics, flash-sale businesses vastly outperform traditional online retailers when it comes to growing customer lifetime value in a customer’s first year. The study also highlights the finding that over the long haul, customers acquired via Facebook advertising are…

  • Tuesday Is the Best Day to Deploy a Facebook Campaign

    A report from Yesmail titled “Using Digital Market Intelligence to Drive Multi-Channel Success” examines campaigns deployed via Facebook, Twitter, YouTube and email. Among the findings is that Tuesday, surprisingly, is the best day of the week to deploy a Facebook campaign, while the five most…

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  • 867-5309 Leadgen

    One of the bigger topics taking place in lead gen is the idea of moving beyond the lead. As we wrote about in our “What Is Lead Gen” piece, it’s all too easy to confuse lead gen with a form. It’s not about a form. It’s about intent.

  • Run Don’t Walk. The Facebook Exchange

    Not that I proclaim to be always on-top of the news, there is one news story whose significance definitely escaped me. Perhaps it is because the name sounded just as vague as many other announcements. Or maybe because it was…