Social media advertising is a big deal. How big? By 2016, it’ll be $9.2 billion big, according to BIA/Kelsey. This would reflect a doubling of the $4.6 billion spent on social media ads in 2012. Another bit of evidence to show social media advertising’s increasing value comes from research commissioned by Nielsen’s Vizu and conducted […]

A company website is a crucial asset for local businesses. The problem is that most of them have a hard time building sites that are easy to find via search engines, let alone sites that are engaging and helpful. For instance, one study found that 1 in 4 small- and medium-size businesses couldn’t be found […]

“Social commerce is a unicorn.” That’s one of the main takeaways from Monetate’s latest quarterly e-commerce report (EQ1 2013), which found that Pinterest is accounting for more e-commerce traffic from social sites than it was at the end of last year. ‘The unicorn’ According to the report, social media drove just 1.55 percent of all […]

By Micky Long, vice president and practice director of lead nurturing, Arketi Group

As a B2B marketer, I know what follows flies in the face of all that’s instinctive. Some would say it’s alien to our very DNA. But I think the time has come for all of us to face a very tough reality: some of our prospect relationships just aren’t working anymore, and it may be time to turn these prospects loose.

If you’re advertising on Facebook, chances are you’re hoping to turn those users into customers. The problem on Facebook is that it’s often difficult to see the end of the funnel, and it’s easy to get distracted by all the metrics and data at your fingertips. Direct-response campaigns on Facebook enable marketers to use pixels […]

Like it or not, marketers have a lot to gain from mastering Excel. But what are the most important Excel tasks that every marketer should learn? In a post for Search Engine Land, Annie Cushing, an SEO and analytics consultant, shares five essential Excel skills she thinks all marketers should know, listed in order of […]

Memorial Day is just around the bend, which means the summer travel season is too. AdGooroo uses this time of year to offer a glimpse into paid search spending in the travel category so far in 2013. The company reports that there’s a downward trend happening and that Google might be to blame. Paid search […]

AddShoppers, a social commerce platform for retailers, has generated an infographic that answers the question: “Does social sharing drive sales?” The company’s analysis of $5 million worth of e-commerce transactions yielded the following findings: –

“The display banner is dead!” Surely you’ve heard that one before, and surely something tells you that the banner ad still has life in it yet. There’s little doubting that banner ads are losing ground to the hot new thing on the block: native advertising. This trend is happening for good reason: native ads are […]

Auditing isn’t something just for the IRS