After 176 years in business, Gorton’s Seafood is no stranger to evolving with the times and keeping up with changing consumer habits. So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was […]

Building on the success of its Chicagoland store, Wayfair announces it will open a large store in Atlanta in 2026.   Home furnishings giant Wayfair announced this week it plans to open its second large-format store in Atlanta in 2026.  The 150,000-square-foot store will sell offer a variety of styles across all of its home […]

Macy’s will develop a scripted TV show featuring women executives who were instrumental in the founding of American department stores based on the best-selling novel ‘When Women Ran Fifth Avenue.’   Department store Macy’s just announced it plans to develop a scripted TV series based on the best-selling novel, “When Women Ran Fifth Avenue: Glamour […]

Data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else.

With Q1 rapidly coming to a close, it’s worth examining the state of b-to-b events and where they’re going in the year ahead. So we compiled data from Bizzabo’s 2025 State of Events and Industry Benchmarks, MPI’s Q1 2025 Meetings Outlook Report and Splash’s 2024 Outlook on Events to find out where b-to-b event profs […]

A new survey finds 73% of shoppers find products on social media but only 10% purchase there. Shoppers find products on social media, they are just buying them elsewhere.   In fact, 73% of shoppers say they regularly find products while browsing social media but only 10% go on to make the purchase within the platform, according […]

We’ve seen a whirlwind of activity from the new Trump administration, and one can be forgiven for missing essential developments. But, one trend that may be very problematic for ad ops teams in the months ahead is the federal government’s decision to pull back on cyber security.

As change and chaos grips our politics, and business leaders try to find their footing, the desire to take bold action can be tempting. In moments like these, however, that kind of thinking can be illusory—and seeking that sense of calm or catharsis for its own sake can lead to ill-advised short-term decision-making with long-term consequences for your brand.

Betsy Ann Plank, APR, Fellow PRSA, known as the “first lady of public relations,” dedicated more than 60 years of her life to the industry. She devoted much of that time to advancing PR education by passionately advocating for students of the profession.

Over the weekend, cities around the country got creative with their St. Patrick’s Day 2025 celebrations. In Leesburg, FL, Leprechaun Wrestling was the main event of Shamrockin’ Fest 2025, while in San Antonio, TX, the Wiener Dog Derby drew quite a crowd at Little Woodrow’s Braun. Of course, Chicago dyed its river green, and so […]