Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Summer vibes, sponsorship irony, ballroom inspiration, global exhibitions, and more. New episodes drop monthly.   Subscribe to The […]

As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.

This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge and a National Pink Day pop-up.

You love your favorite brand, but do you love your favorite brand enough to tattoo it on your body… forever? For some event attendees, the answer is a “heck yes!” as they belly up to the tattoo chair and get some fresh ink representing their favorite brands and experiences. According to Trendhunter, hotel-friendly tattoo pop-ups, […]

Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. The audience platform announced Monday that it’s acquiring data insights and analytics company AnalyticsIQ. Alliant declined to disclose the deal price. The acquisition was funded by Alliant’s parent company, Inverness Graham, a private equity firm that specializes in buyouts. […]

Programmatic advertising is experiencing a dramatic shift. Conversational and agentic AI are here, and their effects are already being felt.  Microsoft announced the shuttering of its DSP in May, stating that the current DSP model no longer aligns with its AI-powered priorities.  As ad tech barrels toward automation, companies of all sizes along the supply […]

Here are five (spoiler-free!) key communication lessons from “Running Point,” and the real-life Buss family, that PR pros can apply in their day-to-day work.

As the Official Beer Sponsor of the FIFA Club World Cup 2025, Michelob Ultra is hitting matches around the country throughout the tournament’s run, June 14 to July 13, to bring soccer fans in-stadium and on-premise activations, including beer gardens popping up at the 12 host stadiums. We had the opportunity to explore the Michelob […]

Early last Wednesday evening, I found myself in a closed courtyard off the Croisette in Cannes at an exclusive event co-hosted by a publisher and a tech company. Who am I and why was I there? I’m just a dude with a passion for interesting tech accompanying my girlfriend as she navigates her industry’s largest […]

Salesforce predicts fewer discounts and more shoppers using AI to find deals for the 2025 holiday season.   The 2025 holiday season will be defined by consumers using artificial intelligence to shop, according to ecommerce technology provider Salesforce. Salesforce’s 2025 holiday predictions are:  Like 2024, value and the challenging economic environment are top-of-mind for consumers. But […]