ACIF (Ad Creative ID Framework) is the IAB Tech Lab’s universal identifier for video ads. It aims to solve frequency capping issues, improve performance tracking, and streamline ad operations across platforms. Here’s why it matters.

“We’re braking the bank here with 30 dozen eggs,” joked Nick Ritchie, executive chef for the LG Signature Kitchen Suite (SKS) as he mixed a batch of Grammy’s Brownies in all their chocolatey gooeyness to showcase the brand’s new transitional wall oven series. LG revealed new branding for SKS at the 2025 National Kitchen & […]

The first visual we laid eyes on at Toy Fair 2025 in New York City, held at the Javits Center, March 1-4, was a larger-than-life Rubik’s cube suspended in the air and surrounded by disco lights and bumping music. There was something about a handheld toy that has transcended generations, blown up in epic proportions, […]

The Players Championship is starting next week, and brands are teeing up an array of experiences for fans to enjoy. With the tournament billed as having “something for everyone” and the PGA Tour underway, we looked back at last season’s fan engagement and activation strategies to glean four ideas to make every shot count.

Curtis Symonds has done a little of everything. In this interview, he talks about where HBCU GO is headed as well as what the current political climate on DEI means for the industry.

This week’s PR Roundup looks at how Ben & Jerry’s and Unilever would have to approach a decoupling from a communications standpoint, if Apple’s new product announcements were an opportunity or mistake, and how bird flu is affecting tertiary companies .

When it comes to family matching outfits, the best marketing is often user generated content.   Shoppers, especially moms, love to see how PatPat’s family matching outfits look on other families, said Ranu Coleman, head of marketing for the apparel brand manufacturer.   Luckily, moms also love sharing pictures of their coordinated crew, so obtaining the UGC […]

Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.

The Trump administration has moved swiftly to dismantle DEI initiatives across the federal government. Could these Executive Orders impact DEI-designated ad spend on Black-owned media and throughout the ad tech ecosystem?

The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former SVP Insights & Research, NBC Universal. Here, Zweifler shares her thoughts on achieving Brand Love. Throughout your career, notably most recently at NBCU, you spoke a lot about the value of understanding the intersection of art and science. What is […]