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Are We There Yet?: Minivan marketing is driven by the changing needs of American families.
There was a time when being a minivan owner was pretty cool.For a period starting in the early 1980s, when Chrysler couldn’t make enough Caravans and
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Agencies
Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.
What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
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New Standards to Bear
The pride you once took in doing things your own special way may now be your own undoing. Standards, the common agreement on how things can and should
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Kick Starts
Step aerobics is so early ’90s. These days, the hottest class in gyms across the country is kick-boxing. The number of kick-boxers rose 65 percent to
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Research Buy
Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic
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Aurora Trades Up
Aurora Foods has brought in two packaged goods veterans to steer the company through a legal crisis over its trade-promotion accounting practices.On April
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Arch Deluxe
Before the Internet came along, portals were entryways of varying design and construction – even bricks and mortar, to borrow a Web-wise word. Now they
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Content Analysis
Web marketing consultancy Lab 6.two.4, Salt Lake City, has launched a new service using “eye-tracking” analysis to determine behavior and survey methodology
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Web Watching
ACNielsen, Stamford, CT, has launched “My Nielsen//NetRatings,” an information delivery system for Internet audience measurement and analysis. The service
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