Cotton Inc. is giving college students a chance to turn in their denim for a good cause.

Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.

Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design.

Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids.

Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000.

Miller Brewing Co.’s new recipe for Hispanic marketing is a different kind of bilingual: It’s more general-market and more localized, at the same time.

Is social networking software on the decline? After boasting so much success, is this seemingly lucrative software no longer on Murdock’s radar?

The uploading and sharing of video on the Internet must be a bonanza for copyright lawyers, be they in defense or prosecution of the practice. In addition to the endless supply of amateur video clips, generations of television and…

Social networking giant MySpace is teaming up with Seventeen magazine, the National School Board Association (NSBA), and the National Association of Independent Schools (NAIS) to publish and distribute materials concerning…

It was bound to happen soon, and last Friday it finally did. Three AOL subscribers filed a lawsuit and are seeking class action status in the U.S. District Court for the Northern District of California in Oakland.