Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials.

Cotton Inc. is giving college students a chance to turn in their denim for a good cause.

Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design.

Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.

Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids.

Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000.

Miller Brewing Co.’s new recipe for Hispanic marketing is a different kind of bilingual: It’s more general-market and more localized, at the same time.

According to the latest report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), marketers spent $7.9 billion in their Web advertising campaigns during the first half of 2006. This was a 37%…

On Monday, Microsoft announced that they would be converging their various advertising products and outlets under an umbrella brand called Microsoft Digital Advertising Solutions.

If this were baseball, Yahoo would not be going to the playoffs. And, if the adage, “three strikes and your out” applied, then the current number two in search would have even bigger worries. At the beginning of last week, Yahoo…