“CPA Empire and Mobile Sidewalk Team Up On Ringtone Fraud.” That headline illustrates the difference between being a company and being an affiliate. A company cannot say such things, but a one-man show whose personal branding skills might just top his abilities in search can get away with…

For the first time since the introduction of the Quality Score in August of 2005, advertisers now have a glimpse into their Ad Group’s score. Advertisers learned last week that they could enable a Quality Score column as part of a…

Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members.

The world of online marketing is heavily regulated, and constantly watched by both government authorities and consumer advocates. Honest marketers must tiptoe carefully through the minefield of regulations and laws, and make…

Earlier this week, Hitwise released their listing of the top 10 search terms for 10 categories for the month of January 2007.

Datran Media, an e-mail and online marketing solutions company based in New York City, recently released their annual e-mail marketing survey, titled “The 2007 Email Marketing Survey: Looking Forward.” The survey was…

Starting on Monday, Yahoo! Mail Beta began giving some users the opportunity to use an integrated version of Yahoo! Messenger right from their e-mail window, similar to how users can log on and use Google Talk directly from…

The Portland Trail Blazers are a very young team in the NBA, so it makes sense that the organization is trying to create a youthful appeal across all its operations, on and off the court. The team’s new social networking initiative for…

Oy. The body of the email that I received yesterday had written in it just that one word, a sign of exasperation, almost frustration, if not resignation. What could have caused such a response? A quick look at the forwarded message…

You surf MySpace and in between the barrage of dating offers placed ever so conveniently that you stand a good chance of accidentally clicking, you come across a banner that those in the direct marketing space know all too well. You…