Online video might be taking most of the online advertising buzz these days, but podcast advertising (affectionately nicknamed “podvertising”) is expected to take some of the spotlight, too.

LAS VEGAS – Feb. 28, 2007 – SellingSource.com, a leader in technology-driven marketing solutions, names Ronald Wagner president of its PartnerWeekly subsidiary, company officials announced today.

“Way back” in July 2005, News Corp went from a company known for its not quite Fair and Balanced Fox News (yet home to the Simpsons and Family Guy) to an interactive powerhouse. They did this almost overnight with their tour de…

Those who follow online lead generation, especially those who follow and /or operate in the online education lead generation space quickly circulated the news surrounding Vantage Media. Had you not known of Vantage Media, you…

Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.

Nickelodeon’s infamous slime is hitting the road.

The network is rolling out a national tour to give fans a chance to get slimed. The Slime Across America tour kicks off Monday at the Nick Hotel in Orlando, FL, and will visit 20 cities.

One of the most important things you can do to reduce your exposure to legal liability when running advertising, is to make sure that the ads you run are actually true. According to the Federal Trade Commission, as an affiliate, you…

Irvine, Calif., Feb. 15, 2007 — Experian InteractiveSM, a division of Experian, today announced it has expanded existing operations in Southern and Northern California to better accommodate its workforce and allow for continued…

“CPA Empire and Mobile Sidewalk Team Up On Ringtone Fraud.” That headline illustrates the difference between being a company and being an affiliate. A company cannot say such things, but a one-man show whose personal branding skills might just top his abilities in search can get away with…

For the first time since the introduction of the Quality Score in August of 2005, advertisers now have a glimpse into their Ad Group’s score. Advertisers learned last week that they could enable a Quality Score column as part of a…