This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million.

Daiya, a dairy-free cheese foods brand, has put its own spin on FOMO (fear of missing out), introducing consumers to FOMOO (fear of missing out on dairy). And no one missed out more than those who didn’t get into Crustbuster, Daiya’s retro-inspired pizza rental store at SoHo’s Upside Pizza on Jan. 24. More than 500 […]

This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.

Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and Live Investment, GroupM US, talks Super Bowl Strategy. How will this year’s Super Bowl game look different than last year? Together, influencers and celebrities will create a powerful dynamic in this year’s Super Bowl. Featured prominently in this year’s creative, influencers […]

In a world often consumed by virality and trends, Tanqueray is sticking to its roots and championing the idea that some things—like a gin martini—never go out of style. The brand’s “Classic or Nothing” campaign, which launched last fall, has been the driving force behind a new long-term strategy aimed at “demystifying” the category and […]

Valentine’s Day is right around the corner, and on top of producing special-edition products and offers, from heart-shaped pepperoni pizza kits to cooking classes for romantics, brands are seizing this annual opportunity to encourage consumers to stop and smell the roses (or in the case of LEGO, to build one). Brand love is in the […]

For over two decades, Cablefax has searched far and wide to find who sits in the highest echelons of PR, marketing and communications.

As one of the most important nights of the year in the music industry, the Grammys pulls in millions of viewers vying to see their favorite artists perform and potentially win history-making awards. For brands, it means they can reach users who fully engage with their TV screens. 

In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.

In a world of constant digital connectivity and rapid technological change, Generation Z is exhibiting a fascinating psychological phenomenon: They’re deeply nostalgic for eras they never experienced firsthand. This “historical nostalgia” among Gen Z offers a compelling window into how digital natives creatively engage with the past to meet psychological needs and navigate contemporary challenges—a phenomenon that brands must understand to forge meaningful connections with this generation.