In the age of influencers, companies are leaning into influence, showcasing their leaders, their people, and becoming more public-facing, all to help their target audiences (internal and external) feel more connected to the brand. Indeed, it’s the company rock star era, with luminaries like Richard Branson having helped pave the way. “People want to consume […]

Hyundai’s latest campaign, titled “The Road,” debuted during the NFL AFC and NFC championship game on January 26, the weekend before the Super Bowl.

The ad tech industry stands at a crossroads. After years of rapid growth driven by scale and efficiency, we face unprecedented challenges. Privacy regulations are tightening, trust between stakeholders is eroding, and the rise of made-for-advertising (MFA) sites has compromised the quality of user experiences. These issues aren’t just short-term disruptions; they represent a fundamental […]

Another IAB Annual Leadership Meeting has passed. One thing that rang loudly and clearly in Palm Desert was that adaptation isn’t optional—it’s survival. Whether it was the Trade Desk’s Jeff Green sounding the alarm on the open internet, General Motors’ Shenan Reed (New IAB Board Chair) championing advertising’s role in storytelling, or Ron Howard waxing poetic about AI’s creative potential—there was a consistent message…evolve or risk irrelevance.

Now more than ever, communicators need to play the long game to protect DE&I. Our author provides recommendations for how communicators can shield DE&I during this reputation-building era.

On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as “responsible for serving or certifying” ads on pages hosting child sexual abuse material (CSAM). The letters request answers to questions about how […]

You might say that Goldfish walked so that other outliers could run during New York Fashion Week (NYFW). The semi-annual event offers top-tier global designers an opportunity to showcase their collections for the upcoming season, and provides sponsors with an opportunity to connect with a high-brow audience. But following the cracker brand’s strut down the […]

Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo Pino, CEO and Creator of audiovisual production company Smilehood (“Plim Plim”), shares insights on how children’s content execs must adapt in 2025 by combining established concepts with innovative strategies to find a way forward. The oversaturation of children’s content in […]

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.

What makes fans tick? Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms.