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  • Postscripts

    MCDONALD’S: is tying in to the popular “Star Wars” franchise as part of its latest Happy Meal toy premium promotion running through Sept. 11

  • JCPenney Targets Shoppers with Rewards Program

    JCPenney Co. is giving frequent shoppers even more reasons to visit

  • Levi’s ‘Unbuttons’ Digital Campaign with Celebrities

    The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign.

  • Online Searching Increases in Popularity

    According to a recent report released by Pew Internet & American Life Project, a lot more Internet users are using search engines on a daily basis today compared to 2002.

  • Olympics Fever Hits the Web

    With the 2008 Olympics finally happening in Beijing, China, it’s prime time for Olympics-related Web sites.

  • Mobile Phones Defy Economic Gravity

    Yes, the U.S. economy has been in the dumps lately, but that seems to have absolutely nothing to dampen the mobile phone market.

  • Google Owns the U.K.

    In June, Google cracked the 3/4 mark in the U.K. search market by handling 75.3% of all queries conducted in the European country.

  • Where does my company go from here? Part 3 of 4

    If you have an accountant in your company, the conversation about spending money to go to a trade show might go something like this: the sales department needs to go the XYZ trade show in any town, USA and the bill is going to be around $20,000.

  • Affiliate Summits

    This past week, two different types of gatherings took place for those in the affiliate / performance marketing world, one small, the other large, one in the middle of the country and the other in the city that founded the…

  • The Return of Click Arbitrage… Sort of

    Two weeks ago we did a series about the two face of quality score, with the focus being two of the seemingly motivating factors behind Google’s now infamous metric. The first is strategic and long term – building a…